Brad Domitrovich

PR Zealot, Speaker, Educator

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Getting your message across …How many e-mails a day do you receive? If you’re like me, you probably don’t even want to try to guess. But as I responded to the “ding” on my Blackberry the other day like a Pavlovian dog, it got me to think a little. Out of all those “dings” I heard, how many did I really pay attention to? On the reverse side, how many did I immediately delete.An associate of mine provided me with some research. Did you know the average American receives over 3,000 commercial messages per day? These same folks spend almost five hours per week using social media and over 80 minutes a day using mobile applications. That’s some serious time invested in technology. With all those “dings” and all those apps vying for our attention, how do we get our message across?The next time you sit down to send out a campus or department correspondence to your e-news list think about these things. Prime Time - 6:00 AM to 10:00 AM is considered prime time in getting attention from our customers. This is the most prevalent time that people allow us to engage them with news and information. 3:00 PM to 5:00 PM is our next best shot at getting our message across. Mobile Devices - Do you attach files for people to view? Why not put your message in the body of the e-mail. Some mobile devices do not open attachments in a timely manner. If a customer has to wait, there is a good chance that they might say “forget it”. File Attachments - If you absolutely have to send an attachment, think before you do. Not everyone has Microsoft Word or Publisher on their computer. Not everyone has PowerPoint. It is much better to send your message in a PDF format that is compatible with a number of free reading programs available. The list of suggestions can go on and on. The important thing to remember is that we want people to read our stuff. They want our stuff. If they didn’t want our stuff they wouldn’t have signed up to receive our stuff. So let’s make our stuff easy for them to access. If we do that, then there’s no problem getting your message across.

Getting your message across …

How many e-mails a day do you receive? If you’re like me, you probably don’t even want to try to guess. But as I responded to the “ding” on my Blackberry the other day like a Pavlovian dog, it got me to think a little. Out of all those “dings” I heard, how many did I really pay attention to? On the reverse side, how many did I immediately delete.

An associate of mine provided me with some research. Did you know the average American receives over 3,000 commercial messages per day? These same folks spend almost five hours per week using social media and over 80 minutes a day using mobile applications. That’s some serious time invested in technology. With all those “dings” and all those apps vying for our attention, how do we get our message across?

The next time you sit down to send out a campus or department correspondence to your e-news list think about these things.

  • Prime Time - 6:00 AM to 10:00 AM is considered prime time in getting attention from our customers. This is the most prevalent time that people allow us to engage them with news and information. 3:00 PM to 5:00 PM is our next best shot at getting our message across.
  • Mobile Devices - Do you attach files for people to view? Why not put your message in the body of the e-mail. Some mobile devices do not open attachments in a timely manner. If a customer has to wait, there is a good chance that they might say “forget it”.
  • File Attachments - If you absolutely have to send an attachment, think before you do. Not everyone has Microsoft Word or Publisher on their computer. Not everyone has PowerPoint. It is much better to send your message in a PDF format that is compatible with a number of free reading programs available.

The list of suggestions can go on and on. The important thing to remember is that we want people to read our stuff. They want our stuff. If they didn’t want our stuff they wouldn’t have signed up to receive our stuff. So let’s make our stuff easy for them to access. If we do that, then there’s no problem getting your message across.

Filed under Brad Domitrovich customer service messages

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